The other day I saw a programme on TV called ‘Brat Camp’ where unruly, out of control teenagers are sent away to live rough for a week in an attempt to make them into human beings. Swear words streamed from the mouth of one young girl and left me thinking, what will she think when she sees herself in years to come, captured on film for all the world to see. The next day I saw Gordon Ramsay on TV and there seemed to be an uncanny resemblance. Is he really like that or is it just a TV persona. If he stops swearing will Channel 4 drop him?

I’ve decided to start the ‘Stop Swearing Gordon’ campaign. Don’t get me wrong, I like a bit of swearing and my reasons don’t spring from a prudish standpoint. A good swear word used at the right moment can be very effective. Someone needs to explain to him that the whole point of swearing is to add emphasis to conversation. The campaign starts here – next step, lapel badges!

STOP SWEARING GORDON – UPEND THE CLICHE.